Privacy policy

Privacy policy

Last updated: July 2026

IF Blueprint operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). IF Blueprint is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.

Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, and payment confirmation.

Account information including your username, password, security questions, preferences and settings.

Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel, and your past transactions.

Communications with us, for example when sending a customer support inquiry.

Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

Usage information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information directly from you, automatically through your use of the Services (including cookies and similar technologies), from our service providers, and from our partners or other third parties.

How We Use Your Personal Information

We use your personal information to provide, tailor, and improve the Services, including to process your payments, fulfill your orders, remember your preferences, manage your account, facilitate returns and exchanges, and create a customized shopping experience.

We use it for marketing and advertising, such as sending promotional communications and showing you relevant ads based on your activity with the Services.

We use it for security and fraud prevention, to authenticate your account and detect or investigate fraudulent or unsafe activity. You are responsible for keeping your account credentials safe.

We use it to communicate with you and provide customer support, and to comply with applicable law or legal process.

How We Disclose Personal Information

We may disclose your personal information to Shopify and other vendors who perform services on our behalf (IT, payment processing, analytics, customer support, fulfillment). We may share it with marketing partners to advertise to you — you may have a right to opt out of this depending on where you reside. We may also disclose it when you direct us to, with our affiliates, or in connection with a business transaction such as a merger, or to comply with legal obligations.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. To learn more about how Shopify uses your personal information, visit shopify.com/legal/privacy/app-users. Depending on where you live, you may exercise certain rights at privacy.shopify.com/en.

Third Party Websites and Links

The Services may link to websites operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction.

Security and Retention of Your Information

No security measures are perfect. We recommend you do not use unsecure channels to send us sensitive information. How long we retain your information depends on factors like whether we need it to maintain your account, provide the Services, or comply with legal obligations.

Your Rights and Choices

Depending on where you live, you may have the right to access, delete, correct, or request a copy of your personal information. You may have the right to opt out of the "sale" or "share" of your information, or of "targeted advertising," as defined by applicable law. If you visit with the Global Privacy Control signal enabled, we treat this as an opt-out request for that device and browser — learn more at globalprivacycontrol.org.

You may opt out of promotional emails anytime using the unsubscribe link. We may still send non-promotional emails about your account or orders.

You may exercise any of these rights by contacting us using the details below. We will not discriminate against you for doing so, and may need to verify your identity first.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store, and process your personal information outside the country you live in, relying on recognized transfer mechanisms where required.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the revised version here and update the "Last updated" date above.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call 53042889 or email us at support@blueprintif.com or contact us at IF Blueprint, Kastre vald, Lätte, 62404 Tartu, Estonia.